Wicked; The Experience, a new pop-up retail store, has opened at Universal Studios Florida just in time for the arrival of the “Wicked” film in theaters.
The store takes over the former UNIVRS and Hello Kitty location near the front of the park. On the outside, the building sports a pink and green color scheme with large images of “Wicked” stars Ariana Grande and Cynthia Erivo.
A yellow brick road leads to the entrance of the venue, where, inside, visitors will find a variety of film-related merchandise. The selection includes T-shirts, cups, bags, Spirit jerseys, toys, pins and candy.
The space is divided into different sections dedicated to different “Wicked” locations such as Shiz University and Emerald City. Several replica costumes and props are on display along with framed stills from the film.
There are a few photo ops sprinkled throughout, including one with Elphaba’s broom. The wizard’s control panel is also featured in the room and has a monitor that plays behind-the-scenes clips from the film.
Universal has not announced an end date for the Wicked experience.
