Universal Orlando will add “Wicked”-inspired experiences next month ahead of the release of part one of movie version of the hit Broadway musical.
The former UNIVRS and Hello Kitty stores near the entrance to Universal Studios Florida will transform into Wicked: The Experience. Inside, park visitors can expect costumes and props from the movie on display as well as ‘Wicked’ merchandise and themed treats for sale.
“This exclusive, one-of-a-kind experience will whisk guests along the yellow brick road and into a variety of iconic Wicked locations from Shiz University to the Emerald City,” Universal said in a news release.
Some of the merchandise that will be available includes a Shiz University collection of apparel and accessories, Mattel dolls, Funko Pop figures and “Wicked”-branded items designed by Studios MinaLima.
Universal shared a rendering of the venue’s exterior which shows billboards of Glinda and Elphaba on either side of the entrance along with a yellow brick road leading up to it.
Universal Studios Hollywood will also get its own “Wicked” experiences next month. The Feature Presentation store inside the park and the UNIVRS store Universal CityWalk will get “Wicked” additions, including props and merchandise.
“Wicked”-inspired food and drinks will also be available at Voodoo Doughnuts and Toothsome Chocolate Emporium & Savory Feast Kitchen at CityWalk on both coasts.
“Wicked,” an adaptation of the Broadway musical, stars Ariana Grande, Cynthia Erivo, Michelle Yeah, Jeff Goldblum, Jonathan Bailey, Peter Dinklage and Bowen Yang. Part one of the movie arrives in theaters Nov. 22, with the second part releasing in November 2025.
